You found the perfect name. You raced to GoDaddy, grabbed the .com before anyone else could, and breathed a sigh of relief. Your brand name is secure, right? Not quite.

We get it. You filed the application, you waited the better part of a year (sometimes two), you finally got that registration certificate. Surely that's the end of the story? It's not.

This is one of the most common misconceptions we hear from new business owners, and it can lead to real problems.