Myth: I Registered My Business Name, So No One Else Can Use It
You incorporated. You registered your business name with the province. The certificate came through, official, stamped, government-issued. Surely that name is yours now? Not in the way you think.
Owning the Domain Name Doesn't Mean You Own the Trademark
You found the perfect name. You raced to GoDaddy, grabbed the .com before anyone else could, and breathed a sigh of relief. Your brand name is secure, right? Not quite.
Myth: Once I Register My Trademark, It's Protected Forever
We get it. You filed the application, you waited the better part of a year (sometimes two), you finally got that registration certificate. Surely that's the end of the story? It's not.
Myth: Registering a Trademark only takes a few days
This is one of the most common misconceptions we hear from new business owners, and it can lead to real problems.