Myth: I Registered My Business Name, So No One Else Can Use It
You incorporated. You registered your business name with the province. The certificate came through, official, stamped, government-issued. Surely that name is yours now? Not in the way you think.
Myth: Once I Register My Trademark, It's Protected Forever
We get it. You filed the application, you waited the better part of a year (sometimes two), you finally got that registration certificate. Surely that's the end of the story? It's not.